Billboardi, ki ne sodijo skupaj
April 28th, 2011na linku spodaj …
http://www.12thblog.com/billboards-that-dont-belong-next-to-each-other/
na linku spodaj …
http://www.12thblog.com/billboards-that-dont-belong-next-to-each-other/
Oglaševanje? Tokrat mali “pljunek v lastno skledo” in simpatična kritika - uživajte
Danes je tale zgodbica priletela po mailu - in me nasmejala do ušes. Hvala, Varja!
Avtor zgodbe je žal neznan, zgodba pa gre takole:
Shannon (tajnica) je izgubila mačko, zato je prosila Davida (oblikovalec), da ji pomaga izdelati letak. Njuna korespondenca v izvirniku - spodaj >>
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From: Shannon
Date: Monday 21 June 2010 9.15am
To: David
Subject: Poster
Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my neighborhood this afternoon.
This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.
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From:David
Date: Monday 21 June 2010 9.26am
To: Shannon
Subject: Re: Poster
Dear Shannon,
That is shocking news.
Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 9.37am
To: David
Subject: Re: Re: Poster
yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today.
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From: David
Date: Monday 21 June 2010 10.17am
To: Shannon
Subject: Re: Re: Re: Poster
Dear Shannon,
I never said I don’t like cats. Attached poster as requested.
[]
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 10.24am
To: David
Subject: Re: Re: Re: Re: Poster
yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?
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From: David
Date: Monday 21 June 2010 10.28am
To: Shannon
Subject: Re: Re: Re: Re: Poster
Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 10.33am
To: David
Subject: Re: Re: Re: Re: Re: Poster
Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.
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From: David
Date: Monday 21 June 2010 10.46am
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Poster
Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I have amended and attached the poster as per your instructions.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 10.59am
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Poster
This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost.
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From: David
Date: Monday 21 June 2010 11.14am
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster
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From: Shannon
Date: Monday 21 June 2010 11.21am
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster
yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.
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From: David
Date: Monday 21 June 2010 11.32am
To: Shannon
Subject: Awww
Dear Shannon,
I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter. I have attached the amended version of your poster as per your detailed instructions.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 11.47am
To: David
Subject: Re: Awww
Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.
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From: David
Date: Monday 21 June 2010 11.58am
To: Shannon
Subject: Re: Re: Awww
I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 12.07pm
To: David
Subject: Re: Re: Re: Awww
Please just use the photo I gave you.
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From: David
Date: Monday 21 June 2010 12.22pm
To: Shannon
Subject: Re: Re: Re: Re: Awww
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From: Shannon
Date: Monday 21 June 2010 12.34pm
To: David
Subject: Re: Re: Re: Re: Re: Awww
I didnt say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.
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From: David
Date: Monday 21 June 2010 12.42pm
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Awww
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From: Shannon
Date: Monday 21 June 2010 12.51pm
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Awww
Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.
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From: David
Date: Monday 21 June 2010 12.56pm
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww
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From: Shannon
Date: Monday 21 June 2010 1.03pm
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww
Fine. That will have to do.
Naj vas tik pred zdajci - v zadnjem hipu pred decembersko mrzlico - spomnimo, da smo agencija Connecta pravi naslov za:
1.) originalne – vam na kožo pisane novoletne čestitke, elektronske (dinamične) ali klasične (tisk)
- vključno z idejami in organizacijo poslovnih daril, od klasike do originalno originalnih…
2.) spletne rešitve, od mini spletnih strani do mega spletnih portalov
- s poudarkom na brskalnikom in uporabnikom prijaznih rešitvah
3.) osvojitev socialnih omrežij, od strategije, do urednikovanja – na ključ
- vzpostavitve komunikacij, integracijo FB plug-innov na obstoječe spletne strani,
- oglaševanje na FB, mini nagradne igre, povečevanje članstva z garancijo…
- digitalni marketing
4.) last minute oglaševanje
- po »recesijskih« cenah in pogojih (velja za različne medije)
5.) vse ostale agencijske storitve – polni servis »a la cart«
- od strategije do izvedbe (B2B in B2C komunikacijske rešitve)
Connect Connecta!
Vse čestitke Jocu za tole duhovito, kreativno in predvsem viralno vabilce na Formaraton
Se vidimo 17. aprila v Tivoliju!
Je oblikovanje umetnost? Poglejmo ….
Definicija umetnosti po wikipediji: “Umetnost je po navadi opredeljena kot skupek vseh dejavnosti človeka, ki niso neposredno povezane s preživetjem in razmnoževanjem in jih ne opredelimo kot znanost. Preko umetniških del človek po navadi izraža svoja čustva in svoje dojemanje okolice, odnos do sveta.”
Kar žal pomeni, da oblikovanje ni umetnost. Kljub temu, da je podobno. Tako pri dizajnerju kot pri umetniku, se kreativni proces prične z idejo, ki jo nato pretvorita v sredstvo vizualne komunikacije. Dizajner mora pri tem slediti željam naročnika, umetnik pa sledi samo sebi. Morda je edina razlika med oblikovanjem in umetniškim ustvarjanjem ravno v tem, da oblikovalec oblikuje za trg, pri umetniški stvaritvi pa je čisto vseeno, ali bo komu všeč ali ne
Po tej strogi definiciji tudi recimo freske v cerkvah, ki jih smatrajo kot umetniško delo, to niso, saj so bile narejene po naročilu .)
Zato sama raje verjamem, da ta definicija jemlje reči preozko in da tudi v oblikovanju nastajao presežna dela, bi jim lahko upravičeno rekli umetnost. Museum of modern art (MOMA) to potrjuje …
V resnici pa se v današnjih dneh mnogokrat zdi, da je postala največja umetnost: “Kako prodati svoje delo?”
Nataša
PS.: Kaj pa vi pravite? Je oblikovanje res le obrt? So nadpovprečni designerji le odlični obrtniki?
Česa oblikovalci res ne marajo slišat?
Kaj je najhuje, kar lahko rečeš dizajnerju?
1. Ej, do jutri popoldne moraš naredit oglas, res mora zažigat, headline ti povem kasneje, tekst in slike pridejo jutri - a ne bi ti kar začel z oblikovanjem?
2. Ti kar oblikuj, bomo že potem spreminjali
3. Ej, na tej zgodbi smo delali celo leto, res se mudi s prezentacijo! Imaš dve urici, da to postaviš?
4. Ali ne moreš povečat te fotke? Samo tekst malo stisni. / Ali ne moreš dati več prostora za moj tekst? Samo sliko zmanjšaj.
5. Ali lahko samo še stisneš tale polstranski oglas na stran, ki si jo ravno oblikoval?
6. Ne vem, tale tvoj design mi ni všeč. Ne, ne morem povedat zakaj. Ti bom poslal par designov, ki so mi všeč.
7. Je, tole je fajn, samo zamenjat je treba par reči - tipografijo, slike, logo, barve, format …
8. A lahko logo še malo povečaš? Tule imate še dosti belega prostora!
9. Osnutek sem ga včeraj pokazal tajnici in ženi … pa ženi ni bil všeč.
10. Daj naredi mi en logo na hitro - tak, eleganten, samo stiliziran, da vse pove, v par črtah, to ti bo vzelo 5 minut, ne moreš mi tega zaračunat ….
Vabim vas, da skupaj dopolnimo lestvico in najdemo najhujši stavek!
Če vas zanima, kaj se zgodi, ko ima dizajner dovolj - kliknite tule:
Seveda se lahko zgodi, da več kreativcev pride do enake oziroma zelo podobne rešitve. Še posebej, če so v naročnikovem briefu podana podobna izhodišča. K stvari:
Pred kakim letom smo kreirali ime ter celostno grafično podobo nove športne trgovine Forma F+ . Potekala je velika oglasna akcija, tako z billboardi kot s celostranskimi tiskanimi oglasi, radijskimi oglasi, TV telopom … Opremili smo trgovino - grafični elementi si sledijo vzdolž celotne dolžine table na fasadi, grafične elemente pa konstantno uporabljamo pri komunikaciji tako v tiskanih materialih, kot na spletu (www.fplus.si). Formin logo in grafični elementi:
Oglas:
TV telop, (ki se kot vhodna špica vrti tudi ves čas na Formini fplus.tv >>)
Te dni pa so Ljubljano preplavili citylighti in oglasi z zelo podobno grafično rešitvijo športne trgovine Hervis:
Tiskani oglas z naslovnice Večera, prejšnji teden:
Za povrh se tudi na televiziji vrti telop, kjer se grafični elementi prikazujeo v podobnem stilu kot v našem telopu …
Vidi še kdo kakšno podobnost?
Je preveč podobno?
Zamenljivo podobno?
Tudi v času, ko je lokal zaprt zaradi popolne prenove in spremembe programa, se že lahko prične gradnja nove blagovne znamke.
Pritegnimo pozornost (in odženimo staro identiteto lokala) in za komunikacijo uporabimo okna, vrata in druge zunanje površine. Opremimo jih z duhovitimi teaserji, ki pri mimoidočih pritegnejo pozornost, vzbudijo radovednost in zavihajo kotičke ust navzgor.
Te dni pripravljamo launch nove blagovne znamke. Lokal, kjer poteka popolna preobrazba, smo opremili takole:
in takole:
In katera jed bo glavna specialiteta tega lokala?
Kdor prvi ugane, prejme VIP vabilo na pokušino!
Naredi vtis!
In če še niste v formi za zažiganje po belih strminah,
se čimprej spravite v Formo. Na Šmartinsko 53