Arhiv za kategorijo ‘connecta’

Oglaševanje: How TV advertisting ruined your life …

Monday, March 21st, 2011

Oglaševanje? Tokrat mali “pljunek v lastno skledo” in simpatična kritika - uživajte :)

Nikoli ne prosi oblikovalca za uslugo

Friday, December 10th, 2010

Danes je tale zgodbica priletela po mailu - in me nasmejala do ušes.  Hvala, Varja!

Avtor zgodbe je žal neznan, zgodba pa gre takole:

Shannon (tajnica) je izgubila mačko, zato je prosila Davida (oblikovalec), da ji pomaga izdelati letak. Njuna korespondenca v izvirniku - spodaj >>

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From: Shannon
Date: Monday 21 June 2010  9.15am
To: David
Subject: Poster

Hi
I opened the  screen door yesterday and my cat got out and has been missing since then  so I was wondering if you are not to busy you could make a poster for me.  It has to be A4 and I will photocopy it and put it around my neighborhood  this afternoon.

1a

This is the only photo of her I have she answers to the  name Missy and is black and white and about 8 months old. missing on  Harper street and my phone number.
Thanks Shan.

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From:David
Date: Monday 21 June 2010  9.26am
To: Shannon
Subject: Re:  Poster

Dear Shannon,
That is shocking news.
Although I  have two clients expecting completed work this afternoon, I will, of  course, drop everything and do whatever it takes to facilitate the speedy  return of Missy.
Regards,  David.

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From: Shannon
Date: Monday 21 June 2010  9.37am
To: David
Subject: Re: Re:  Poster

yeah ok thanks. I know you dont like cats but I am  really worried about mine. I have to leave at 1pm today.

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From: David
Date: Monday 21 June 2010  10.17am
To: Shannon
Subject: Re: Re:  Re: Poster

Dear Shannon,
I never said I don’t like  cats. Attached poster as requested.
[]

Regards, David.
21

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From: Shannon
Date: Monday 21 June 2010  10.24am
To: David
Subject: Re: Re:  Re: Re: Poster

yeah thats not what I was looking for at all. it  looks like a movie and how come the photo of Missy is so small?

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From: David
Date: Monday 21 June 2010  10.28am
To: Shannon
Subject: Re: Re:  Re: Re: Poster

Dear Shannon,
It’s a design thing. The cat  is lost in the negative space.
Regards, David.

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From: Shannon
Date: Monday 21 June 2010  10.33am
To: David
Subject: Re: Re:  Re: Re: Re: Poster

Thats just stupid. Can you do it properly  please? I am extremely emotional over this and was up all night in tears.  you seem to think it is funny. Can you make the photo bigger please and  fix the text and do it in colour please. Thanks.

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From: David
Date: Monday 21 June 2010  10.46am
To: Shannon
Subject: Re: Re:  Re: Re: Re: Re: Poster

Dear Shannon,
Having worked with  designers for a few years now, I would have assumed you understood,  despite our vague suggestions otherwise, we do not welcome constructive  criticism. I don’t come downstairs and tell you how to send text messages,  log onto Facebook and look out of the window. I have amended and attached  the poster as per your instructions.
Regards, David.

3a

————————-

From: Shannon
Date: Monday 21 June 2010  10.59am
To: David
Subject: Re: Re:  Re: Re: Re: Re: Re: Poster

This is worse than the other one. can  you make it so it shows the whole photo of Missy and delete the stupid  text that says missing missy off it? I just want it to say  Lost.

————————-

From: David
Date: Monday 21 June 2010  11.14am
To: Shannon
Subject: Re: Re:  Re: Re: Re: Re: Re: Re: Poster
4a

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From: Shannon
Date: Monday 21 June 2010  11.21am
To: David
Subject: Re: Re:  Re: Re: Re: Re: Re: Re: Re: Poster

yeah can you do the poster or  not? I just want a photo and the word lost and the telephone number and  when and where she was lost and her name. Not like a movie poster or  anything stupid. I have to leave early today. If it was your cat I would  help you. Thanks.

————————-

From: David
Date: Monday 21 June 2010  11.32am
To: Shannon
Subject: Awww

Dear Shannon,
I don’t  have a cat. I once agreed to look after a friend’s cat for a week but  after he dropped it off at my apartment and explained the concept of kitty  litter. I have attached the amended version of your poster as per your  detailed instructions.
Regards, David.

————————-

5a

From: Shannon
Date: Monday 21  June 2010 11.47am
To: David
Subject:  Re: Awww

Thats not my cat. where did you get that picture  from? That cat is orange. I gave you a photo of my  cat.

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From: David
Date: Monday  21 June 2010 11.58am
To: Shannon
Subject: Re: Re: Awww

I know, but that one  is cute. As Missy has quite possibly met any one of several violent ends,  it is possible you might get a better cat out of this. If anybody calls  and says “I haven’t seen your orange cat but I did find a black and white  one with its hind legs run over by a car, do you want it?” you can  politely decline and save yourself a costly veterinarian  bill.
Regards,  David.

————————-

From: Shannon
Date: Monday 21 June 2010  12.07pm
To: David
Subject: Re: Re:  Re: Awww

Please just use the photo I gave  you.

————————-

From: David
Date: Monday 21 June 2010  12.22pm
To: Shannon
Subject: Re: Re:  Re: Re: Awww

6a

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From: Shannon
Date: Monday 21 June 2010  12.34pm
To: David
Subject: Re: Re:  Re: Re: Re: Awww

I didnt say there was a reward. I dont have $2000  dollars. What did you even put that there for? Apart from that it is  perfect can you please remove the reward bit. Thanks  Shan.

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From: David
Date: Monday 21 June 2010  12.42pm
To: Shannon
Subject: Re: Re:  Re: Re: Re: Re: Awww

71

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From: Shannon
Date: Monday 21 June 2010  12.51pm
To: David
Subject: Re: Re:  Re: Re: Re: Re: Re: Awww

Can you just please take the reward bit  off altogether? I have to leave in ten minutes and I still have to make  photocopies of it.

————————-

From: David
Date: Monday 21 June 2010  12.56pm
To: Shannon
Subject: Re: Re:  Re: Re: Re: Re: Re: Re: Awww

8

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From: Shannon
Date: Monday 21 June 2010  1.03pm
To: David
Subject: Re: Re: Re:  Re: Re: Re: Re: Re: Re: Awww

Fine. That will have to do.

Ne dražite dizajnerjev!

Friday, December 18th, 2009

Česa oblikovalci res ne marajo slišat?

Kaj je najhuje, kar lahko rečeš dizajnerju?

1. Ej, do jutri popoldne moraš naredit oglas, res mora zažigat, headline ti povem kasneje, tekst in slike pridejo jutri - a ne bi ti kar začel z oblikovanjem?

2. Ti kar oblikuj, bomo že potem spreminjali

3. Ej, na tej zgodbi smo delali celo leto, res se mudi s prezentacijo! Imaš dve urici, da to postaviš?

4. Ali ne moreš povečat te fotke? Samo tekst malo stisni. / Ali ne moreš dati več prostora za moj tekst? Samo sliko zmanjšaj.

5. Ali lahko samo še stisneš tale polstranski oglas na stran, ki si jo ravno oblikoval?

6. Ne vem, tale tvoj design mi ni všeč. Ne, ne morem povedat zakaj. Ti bom poslal par designov, ki so mi všeč.

7. Je, tole je fajn, samo zamenjat je treba par reči - tipografijo, slike, logo, barve, format …

8. A lahko logo še malo povečaš? Tule imate še dosti belega prostora!

9. Osnutek sem ga včeraj pokazal tajnici in ženi … pa ženi ni bil všeč.

10. Daj naredi mi en logo na hitro - tak, eleganten, samo stiliziran, da vse pove, v par črtah, to ti bo vzelo 5 minut, ne moreš mi tega zaračunat ….

Vabim vas, da skupaj dopolnimo lestvico in najdemo najhujši stavek!

Če vas zanima, kaj se zgodi, ko ima dizajner dovolj - kliknite tule:

Hervis in Forma F+ - preveč podobna grafična rešitev?

Tuesday, December 1st, 2009

Seveda se lahko zgodi, da več kreativcev pride do enake oziroma zelo podobne rešitve. Še posebej, če so v naročnikovem briefu podana podobna izhodišča. K stvari:

Pred kakim letom smo kreirali ime ter celostno grafično podobo nove športne trgovine Forma F+ . Potekala je velika oglasna akcija, tako z billboardi kot s celostranskimi tiskanimi oglasi, radijskimi oglasi, TV telopom …  Opremili smo trgovino - grafični elementi si sledijo vzdolž celotne dolžine table na fasadi, grafične elemente pa konstantno uporabljamo pri komunikaciji tako v tiskanih materialih, kot na spletu (www.fplus.si)Formin logo in grafični elementi:

Print

Oglas:

01-forma-oglas

TV telop, (ki se kot vhodna špica vrti tudi ves čas na Formini fplus.tv  >>)

Te dni pa so Ljubljano preplavili citylighti in oglasi z zelo podobno grafično rešitvijo športne trgovine Hervis:

citylight-hervis

Tiskani oglas z naslovnice Večera, prejšnji teden:

vecer

Za povrh se tudi na televiziji vrti telop, kjer se grafični elementi prikazujeo v podobnem stilu kot v našem telopu …

Vidi še kdo kakšno podobnost?

Je preveč podobno?

Zamenljivo podobno?

Popolna preobrazba lokala in nagradno vprašanje

Thursday, November 19th, 2009

Tudi v času,  ko je lokal zaprt zaradi popolne prenove in spremembe programa, se že lahko prične gradnja nove blagovne znamke.

Pritegnimo pozornost  (in odženimo staro identiteto lokala) in za komunikacijo uporabimo okna, vrata in druge zunanje površine.  Opremimo jih z duhovitimi teaserji, ki pri mimoidočih pritegnejo pozornost, vzbudijo radovednost in zavihajo kotičke ust navzgor.

Te dni pripravljamo launch nove blagovne znamke.  Lokal, kjer poteka popolna preobrazba, smo opremili takole:

nalepka_okno_mala2

in takole:

nalepka_vrata_mala1

In katera jed bo glavna specialiteta tega lokala?

Kdor prvi ugane, prejme VIP vabilo na  pokušino!

Kako narediti vtis? Predstavljamo najnovejši oglas Forme F+

Wednesday, November 18th, 2009

Naredi vtis!

forma_oglas_naredi-vtis_mala

In če še niste v formi za zažiganje po belih strminah,

se čimprej spravite v Formo.  Na Šmartinsko 53 :)

Recept za odlično majonezo š šparglji in s tartufi!

Thursday, October 15th, 2009

Recept za odlično majonezo s tartufi oziroma majonezo s šparglji poznajo v Tini. Tam tudi zelo dobro vedo, da se ne jem le z usti, temveč tudi z očmi.

Zato je embalaža še kako pomebna. Še posebno pozornost pri oblikovanju pa si zasluži nov, odličen, bio,  izviren proizvod, kot sta BIO MAJONEZA S TARTUFI in BIO MAJONEZA S ŠPARGLJI. Če želiš izstopati, moraš biti drugačen. Zato smo zasnovali svež in drugačen design embalažne enote. Presodite: 

majoneze-tina-prostorska-slika-bio-31

Kreativne poslovne mame

Friday, October 9th, 2009

Danes smo imeli čast za petkovo prilogo časopisa Finance “Moja kariera”  sodelovati v članku o uspešnih poslovnih ženskah, ki so poleg kariere tudi mamice. Mami treh otrok je tudi kreativna direktorica v Connecti, Nataša Potočnik.

Članek:  http://www.finance.si/259981

clanek-finance-poslovne-mame-natasa-potocnik

Foto: istock